The year is

1989

the place is los angeles

Hair metal blasted from cherry red Ferrari's along the Sunset Strip

Neon wasn't just for signs

— it flowed through the very veins of the metro

Hair metal blasted from cherry red Ferrari's along the Sunset Strip

Neon wasn't just for signs

— it flowed through the very veins of the metro

At the center of the freon-fueled enchantment

A venue echoed the grandeur of the era at its pinnacle

— a space where imagination reigned, and rules became irrelevant

At the center of the freon-fueled enchantment

A venue echoed the grandeur of the era at its pinnacle

— a space where imagination reigned, and rules became irrelevant

Rockstars, Hollywood producers, and underworld figures mingled

— finding themselves captivated by shows that featured tinsel town's hottest dancers and entertainers

Rockstars, Hollywood producers, and underworld figures mingled

— finding themselves captivated by shows that featured tinsel town's hottest dancers and entertainers

Rockstars, Hollywood producers, and underworld figures mingled

— finding themselves captivated by shows that featured tinsel town's hottest dancers and entertainers

Rockstars, Hollywood producers, and underworld figures mingled

— finding themselves captivated by shows that featured tinsel town's hottest dancers and entertainers

Rockstars, Hollywood producers, and underworld figures mingled

— finding themselves captivated by shows that featured tinsel town's hottest dancers and entertainers

Rockstars, Hollywood producers, and underworld figures mingled

— finding themselves captivated by shows that featured tinsel town's hottest dancers and entertainers

Rockstars, Hollywood producers, and underworld figures mingled

— finding themselves captivated by shows that featured tinsel town's hottest dancers and entertainers

Rockstars, Hollywood producers, and underworld figures mingled

— finding themselves captivated by shows that featured tinsel town's hottest dancers and entertainers

Discover

Rhino Society: the exclusive lifestyle and apparel brand by Spearmint Rhino

— the society finds it’s soul in the immersive night world where entertainment, fashion, and sports icons united to form an exclusive society set against the legendary backdrop of the original spearmint rhino

Ironically, Hollywood couldn't write a script this good — and the best place to start any great story? At its origin. Ironically, Hollywood couldn't write a script this good — and the best place to start any great story? At its origin. Ironically, Hollywood couldn't write a script this good — and the best place to start any great story? At its origin.
Created by multidisciplinary Creative Director Joey A.X + Jonathan Lee in partnership with the international Spearmint Rhino brand